CASE STUDIES

Amutha

Sri Mahakaliyamman Sakthi, Aprakudi (Thiruthuraipoondi) Purpose of loan: Plastic business Amutha is a young woman from Aprakkudi, a small village in Thiruvarur district of Tamil Nadu. She is a mother of two daughters. She had taken a loan from Velicham Finance Private Limited to expand her plastic sales business. She used the loan amount to purchase plastic buckets, trays, and containers ...

Sundharavalli

Andal Sakthi, Thirukannapuram (Nannilam) Purpose of loan: Dairy Sundharavalli works as an Anganwadi employee in a nearby school and seemed happy to meet me with the field officer. After the brief introduction, we started talking about her daily chores and her married life. Her husband is a priest in the nearby temple who had retired but continues to do his divine duty. She fondly joked...

Muthulakshmi

Sudar Sakthi, Arivizhimangalam ( Nannilam) Petty Shop Muthulakshmi is a 42-year-old widowed woman from Arivizhimangalam village of Thiruvarur district. She runs a petty shop attached to her residence. She sells snacks, candies, bottled juices, eggs etc at her shop. And also being the local shop she is able to cater to the needs of her neighborhood. She sells essentials like soaps, washing...
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